Meet Shelly Starks, Founder and CEO of Inline Consulting Services, a woman-owned and operated Managing General Agency specializing in niche, high-impact employee health benefit solutions.

Shelly received her MGA appointment from CEHAS Plan Administrators, LLC, a trusted Third-Party Administrator under The Capital Group of Companies, in March 2025. Since then, she has led the expansion of a nationwide distribution channel, forging partnerships with General Agents, GA benefit agencies, PEOs, and independent brokers who are committed to delivering compliant and financially efficient health benefit alternatives to employers.

With more than 25 years of global business experience, Shelly brings a rare combination of channel-building expertise, distribution strategy, and broker performance development. Known as a connector and strategic architect, she helps partners expand their offerings through innovative benefit solutions that protect margins, support employee well-being, and improve employer cost structures.

Driven by a belief that better benefits create better businesses, she leads Inline Consulting Services with a commitment to integrity, meaningful impact, and long-term partnership—elevating the standard of care and reshaping access to sustainable health benefit models across the country.